SEO is a central component of web development since it can help to increase the visibility and traffic to a website. Increased proceeds, leads, and brand exposure can all result from this.
There are a number of tools and resources available to help with SEO. These tools can be used to research keywords, track website performance, and identify potential SEO issues.
1. Google Search Console:
Google Search Console is a free service that allows you to monitor your website’s performance in Google Search. You may use Search Console to examine which keywords your website ranks for, how many Google traffic you get, and discover any potential SEO concerns.
2. Yoast SEO:
Yoast SEO is a WordPress plugin that aids with search engine optimisation. Yoast SEO contains tools for keyword research, title tag and meta description generation, and on-page SEO suggestions.
Ahrefs is a paid tool that provides a comprehensive set of SEO tools. Ahrefs can be used to find keywords, track website backlinks, and analyse competition SEO techniques.
SEMrush is another costly tool that provides a variety of SEO services. SEMrush is similar to Ahrefs, but it also includes some other features including keyword research tools and social media analytics.
Moz is an SEO tool suite that supports companies in improving their search engine rankings. Keyword Explorer, which helps you locate the best keywords to target, Link Explorer, which analyses your backlink profile, and MozBar, a browser extension that offers SEO analytics on any website, are among the tools available.